Greenwashing, Misleading and Deceptive Conduct and the ACCC’s Enforcement Priorities
By Eszter Coombs, Content Author at GRC Solutions
With its 2025-2026 enforcement priorities, the Australian Competition and Consumer Commission announced its intention to target businesses engaging in greenwashing. Greenwashing is a form of misleading or deceptive conduct that attracts consumers through false claims or implications about environmental sustainability.
Now, the energy distributor Australian Gas Networks is facing a Federal Court action for representations made in the course of its ‘Love Gas’ advertising campaign about an impending renewable gas future. The ACCC alleges that the representations had a slim basis in fact.
Whether you’re marketing a product through environmental claims or navigating broader consumer rights obligations, businesses that overlook the nuances of consumer law risk ACCC enforcement, financial penalties, injunctions, and severe reputational damage.
What our Australian Consumer Law Training Covers
Our Competition and Consumer Protection course equips your team with knowledge to avoid these risks by understanding:
- ACL obligations related to advertising and marketing claims
- What constitutes misleading or deceptive conduct
- How to create compliant promotional materials
- Real-world case studies, including ACCC enforcement actions
This training helps marketing, sales, compliance, and legal professionals build practical skills in consumer protection law.
To explore this topic further, see the following resources:
- Read the ACCC media release on the case against Australian Gas Networks
- Visit the Australian Consumer Law official website for detailed regulatory guidance
- Learn more about advertising compliance in our eMarketing Compliance course
Protect your organisation today with GRC Solutions’ expert-led training
Contact us to discuss your training needs. Browse our full course library.
Don’t wait for the ACCC to come knocking. Learn how to identify risks in your advertising, marketing, and product claims, and how to avoid falling foul of the law.
